During a pitch sometimes you have only 60 seconds and no decks to introduce your idea in a way that convinces investors to invest into your business. Some inexperienced entrepreneurs would underestimate this 60 seconds, though all the hard work they’ve invested in it could be wasted, if they can’t do it properly.

So get prepared for your big moment! Here are the key takeaways from the event that can help you too to perfect your pitch.

Make your message as simple as possible! Use simple words and sentences so that your audience immediately understand your message.

  1. Use a concrete example to introduce the problem. Talk about it through an example of a person or a situation and make it more concrete with using a name, a date, a place, etc., to make it believable and get your audience easily imagine the whole problem.
  2. Though every idea is different in complexity, try to build up your talk in a 60% problem and 30% solution ratio. In this order.
  3. After introducing the problem and before speaking about the solution, try to use declarations, like “Now I am going to tell you...” or “Listen carefully”. Use an approximately 3 second pause after it to stress out the importance of what you are going to say. In this way you are going to be able to influence your audience and make them eager to hear what you are going to say.
  4. In order to grab the attention of your audience throughout the 60 seconds, try to speak slowly and articulately, and also be aware of your body language! Don’t move too much, especially when you are saying something very important.
  5. Practice your pitch as much as you can in front of others and perfect it until you are satisfied with it.

Below you can find some other useful tips on how to pitch.

  1. How to craft a winning startup pitch (with infographic): http://www.forbes.com/sites/ericaswallow/2012/06/27/elevator-pitch/
  2. The do’s and don’ts for the perfect pitch: http://www.startupbootcamp.org/blog/2013/september/how-to-pitch-your-startup.html
  3. A pitch could also happen with decks. On this site you can find some of the best ones, like LinkedIn’s Series B or Facebook’s first deck pitch: http://bestpitchdecks.com/
  4. Tips from Sebastien Flury on the perfect pitch: http://www.startupolic.com/post/25321779071/how-to-make-a-perfect-pitch-part-i-iii 
Matthias Pöhm

Matthias Pöhm

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