Borislava is an energetic, 23 year old young entrepreneur, who is devoting all of her time to her company, audiolize GmbH. With her team she created a platform, where people can listen to or audiolize articles from online newspapers. The business is in its initial phase, but it is on its way to revolutionize the way we are consuming our daily amount of news. One of her biggest achievements so far is that she became a participants as the only female entrepreneur in the 2014 Swiss National Startup Team.

Borislava was inspired by the fascinating book “Jonathan Livingston Seagull”. Since then when she sees seagulls, they remind her of where she is heading. Photo by Daniel Espinoza

Borislava was inspired by the fascinating book “Jonathan Livingston Seagull”. Since then when she sees seagulls, they remind her of where she is heading. Photo by Daniel Espinoza

When and with what did your entrepreneurial journey start?

My family has a business in Bulgaria and since my childhood I have always been involved in family conversations about business models and new opportunities. The next step was that I came to Zurich at the age of 18 because I believe that Switzerland is the best place in Europe to start a business. Here I entered the entrepreneurial scene thanks to VentureLab where I had the opportunity to meet other entrepreneurial minded people.

What was the reaction of your friends and family when you started?

My family was very supportive, as they are also in this world, but some of my friends were surprised. They expected me to finish university with outstanding grades and start a normal career, but I broke this picture in their minds.

What motivates you?

The fact that there are no limits. The only limit that could stop you is inside your mind. But it shouldn’t conquer you! I also have to fight every day with my personal fears, but I don’t let them win.

What three pieces of advice would you offer entrepreneurs starting out today?

  • Don’t be afraid to think big!
  • Believe and be grateful!
  • Emotions have no place in business – joy and fear should not influence your decisions!

If one day you could write your autobiography, how would be the title of it and why?  

Learning how to fly. Inspired by the amazing story about Jonathan Livingston’s Seagull.

How different do you think your journey would have been if you were a man?

I am a very direct and outspoken person. If I was a man, people would probably not label me as aggressive, they would accept me easier.

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