Maebellyne is a ‘go out and get it’ kind of person. Originally she was a psychologist working with criminal ex-offenders with personality disorders. However, after a year she realized that it was not what she wanted as the results of her work were hard to see. After evaluating her choices she started to learn about digital marketing on her own and created a blog to attract and convince employers to hire her. Today at the age of 26, she is a Digital Marketing Manager at a global recruitment agency and co-founder of Clever Biscuit, a company that creates intuitive web-based applications.

For Maebellyne moving to Zürich and becoming an entrepreneur meant that she had the time and opportunity to do something new. She was willing to take more risks, which eventually opened new possibilities for her. Photo by Giacomo Cattaneo

For Maebellyne moving to Zürich and becoming an entrepreneur meant that she had the time and opportunity to do something new. She was willing to take more risks, which eventually opened new possibilities for her. Photo by Giacomo Cattaneo

What motivates you?

The idea of constantly learning something new.

How different do you think your journey would have been if you were a man?

Would I have less challenges? Probably not. Would I have solved them differently? Maybe, yes. Several studies have shown that women are not only better communicators but also the biggest users of social media. My job now involves communicating via social media which plays to my strengths. But maybe if I were a man, I would have chosen a different job.

What three pieces of advice would you offer entrepreneurs starting out today?

  • Try it now!
  • Put your business online and create connections there.
  • Be patient and think about your long term goals to help put things in perspective.

How do we get more women/girls into entrepreneurship/tech?

I think that more role models and mentorship programs would help. If you have someone you can discuss your ideas with might be really useful. And providing stories of success could definitely help encourage women, who in general tend to be slightly more risk-averse than men. If they can see though that other women can come out quite successfully, in spite of the risks they have to face, that would give them more courage to start something new.

And do you have a role model?

I have recently read “Lean in” and it made a big impression on me, but I haven’t found any female peer who is doing the same things I do or have similar challenges.

If one day you could write your autobiography, what would be the title of it?

Push!

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