Dragica is a sound artist, physicist and female entrepreneur. When she was 14 years old her brother-in-law helped her win a tech contest. This was the first time when she saw a computer (a Commodore 64) and the moment that changed her life. While other children just played on it, she had the urge to understand how it worked and wrote her first program on that day. Today she is coding and designing sounds and music for games.
When and with what did your entrepreneurial journey start?
It started when I was 16 years old. I went to the Orbit Computer Congress every year and after a while I felt bad about the fact that no one was taking me seriously because I was a shy young girl. Then on one day someone suggested me to print business cards. I did so with my matrix printer and it worked! People started to talk to me, because they saw that I was there for a purpose.
What were the main challenges you faced early on? What have been some of your failures and what have you learned from them?
At the beginning I didn't have a product and I didn't know anyone. Without a proper network it was like working in a vacuum. Then I started to attend meetups, techups and I also got to know people on Facebook and Twitter. It made me able not only to exchange ideas with others but I was also not that isolated anymore.
How do we get more women/girls into entrepreneurship/tech?
More women in tech and sciences should be shown in the media, in a way for example how Big Bang Theory makes physics interesting. This would open up people's perceptions. Being a woman in sciences or tech should not be a special thing, it should be normal.
What three pieces of advice would you offer entrepreneurs starting out today?
- Work hard! Being a talent is not everything.
- Find people, build a network and talk about your ideas.
- Take a break sometimes, you cannot work 24/7!
If one day you could write your autobiography, how would be the title of it and why?
Do the crazy things! People mostly don’t do the crazy things, they do what they are expected to do. If you do the crazy things, probably you will fail a lot, but if it is successful and against others’ expectations, it is fun to do. The normal stuff is the same for everyone, but the crazy stuff is unique to everyone. So if you do the crazy thing, you probably found something that nobody did before.
What is your favourite movie?
Dirty Dancing (It is a good film for girls in tech to watch. Baby, a typical father’s girl who is so serious and quiet, goes out and does something fun. She doesn’t have to choose to be one thing or another.)
What was your favourite toy?